SOAD is looking to unleash Mezmerize in Armenia

[beatnik]

YEREVAN, ARMENIA – Raging with its hypnotically dark, dense and arty style, System of a Down (SOAD) recently released Mezmerize, its third album and perhaps its hardest-hitting effort to date. Reviewed by critics as “intense,” “progressive” and “thrillingly original,” Mezmerize challenges the senses. With their newest album already topping the music charts in the United States, members of the band, guitarist/singer Daron Malakian, singer Serj Tankian, bass player Shavo Odadjian and drummer John Dolmayan, are looking to unleash Mezmerize in Armenia.

SOAD approached Street Beat Armenia, comprised of members of Junior Achievement Alumni of Armenia, to take the lead in promoting Mezmerize in the homeland. Armed with SOAD CDs, t-shirts, posters, signs, stickers and stencils, Street Beat Armenia will be the exclusive promoter of Mezmerize in the Republic and is currently preparing to launch a media blitz of Armenia’s television and radio stations.

Robert Shahnazarian, Manager of Core Production at Sony BMG Music Entertainment, is working with Tankian to record a series of exclusive interviews that will be distributed by Street Beat Armenia to major radio and television stations in Yerevan. The interviews will feature Tankian speaking in

Armenian and discussing details of the band’s most recent venture and future plans. Promotion efforts also will include distributing printed materials in towns and cities in each region of the Republic as well as college and university campuses.

We truly appreciate the opportunity that the band is giving our alumni to utilize the lessons learned in our classes through this real-life experience in marketing and teamwork. System of a Down is very popular in Armenia and have worked hard to gain recognition of the Armenian Genocide,“ comments JAA Executive Director Armine Hovannisian.

In 2002, Ani Movsisyan, President of Junior Achievement Alumni of Armenia, spearheaded an effort modeled after Streetwise in the US, to bring the extraordinary music and unique message of SOAD to the forefront in Armenia. With guidance from Shahnazarian and underwriting from JAA Founder Cynthia Tusan, Movsisyan and other JAA graduates together formed Street Beat Armenia. They toured radio and television stations in Yerevan, distributing information, CDs and posters of the band. The stations quickly embraced SOAD and began giving more airtime to its music. Street Beat Armenia’s biggest break came when it was interviewed on Armenia’s public television station.

“It was such a challenging and, at the same time, exciting task. Being novices at promoting, we were quick to learn the great art of persuasion. We worked hard to reach our target audience and developed a message that was engaging and informative. Getting in contact with radio and TV stations, scheduling and conducting meetings, and relating SOAD’s history and international popularity were all thrilling and rewarding experiences,” shares Movsisyan.

Tusan points out that “Junior Achievement’s mission is all about providing our youth in Armenia with meaningful entrepreneurial experiences.” She goes on to say, “The formation of Street Beat Armenia is exactly that. This year, Margrit Shahnazarian, who originally came up with the name ‘Street Beat Armenia’ in 2002, is our volunteer Project Coordinator. She will maintain close contact with the team to provide guidance in executing the media blitz and to facilitate communication with the band.”

Established in 1992, Junior Achievement of Armenia is dedicated to promoting free market economics, democratic governance, social responsibility and ethical business practices in the Republic of Armenia through economic and civic education. With courses in every high school in the country, JAA-trained educators now reach 170,000 students in Armenia each year. Nearly 20% of the total population of Armenia has now taken a JAA course. For additional information, call (818) 753-4997 or visit www.jaarmenia.org.

[Доктор]

Им давно пора концерт в Армении отыграть.

[beatnik]

Им давно пора концерт в Армении отыграть.

[Доктор]

где они обвиняли власти Армении в тотальной коррупции.

[Kornelij Glas]

а при чем власти- они же не для них играть собираются

[Доктор]

Вот пусть формируют оппозиционную партию. Наверняка будут более популярны, чем все наши хлюпики вместе взятые.

[beatnik]

Вот пусть формируют оппозиционную партию. Наверняка будут более популярны, чем все наши хлюпики вместе взятые.

[Kornelij Glas]

Битник- это уже дет-метал :lol:

[beatnik]

а при чем власти- они же не для них играть собираются

[beatnik]

Битник- это уже дет-метал :lol:

[Доктор]

Аршак СОАДоян 

[Гость]

Им давно пора концерт в Армении отыграть.

[Sehnsucht]

Rock band joins Armenian groups at suburban protest

September 27, 2005 - A California rock band is drumming up support in west suburban Chicago for legislation to recognize victims of genocide.

The band System of a Down and Armenian organizations protested Tuesday in front of House Speaker Dennis Hastert's office in Batavia. He was in Washington.

They were asking Hastert to support a congressional resolution that would recognize Turkey's destruction of 1.5 million Armenians between 1915 and 1923.

"I really, truly believe that there's a lot of good people in Congress that will do the right thing. I'm going to visualize it that way, and I would like you to help dream that with me and think of a world where the truth can come out," said Serj Tankian, System of a Down.

A House committee has approved the resolution, but so far Hastert has not called it for a vote. His spokesperson says the issue is being worked on by congress.

[ese]

Аршак СОАДоян :lol:

[Roland]

Так как концерт???